META what?

S.E.O. Search Engine Optimization. I'm not going to talk too long about it because it really just bores me to death. Why does it bore me to death? S.E.O. used to run my life! From 2009 to 2010 I worked for an S.E.O. marketing agency. It was an internship that turned into a part-time job. Awesome company and loved working for them... S.E.O. just wasn't for me. I basically sat on my butt all day in front of a computer screen and came up with different ways to say things for meta keywords, meta tags, meta titles, meta everything. I used to get tunnel vision and dizzy because I would literally stare at a screen for hours on end without looking away.

It's pretty cool that you can optimize your website to gain a better ranking on Google or other search engines. So when you enter some kind of search into Google, someone's page is either at the top or not even searchable. Funny thing is that S.E.O. is fairly new. People are still learning about it and don't think that it's that important to have. Thank God the big businesses see the importance in page rank. The Internet is a fairly new thing people. I remember when we got our first at home computer. It was a HUGE deal. I was the first of my friends to get one and an AOL name. O yeah, I remember it. LuckyRossetti. Why? Because I was obsessed with 101 Dalmatians at the time.  Yeah, don't deny it... you remember Pongo and the crew. If not, I have your little visual. 

Any ways. Being the first website to pop up after a search is a great thing. People tend to not even click "next page" on Google searches. If they didn't find what they were looking for within the first page, they're going to re-word their keyword search. So where does this fit in with Good Sign? Well, we lucked up. You type in "good sign" and we're the first to pop up. 

Looks like we've got the S.E.O. covered... Not really. Yeah, we pop up first when you type in "good sign." But that doesn't mean that we can't target other keywords. It's better that way. Getting creative with keywords is the key to great S.E.O. Meta titles, meta descriptions, and other meta things is how you're going to get an even better search engine rating. Time to dig a bit deeper kids. 


There is also a thing called Black Hat S.E.O. and White Hat S.E.O. Clearly Black Hat is bad and White Hat is good. So what is Black Hat all about? Well people, back in the day, used to hide keywords in their backgrounds. Which, in turn, would help them rank first, such as some kids MySpace page. Crazy right? Well Google and other search engines caught on. People would get their pages taken down, and some would never be able to be accessed again. Here's to White Hat S.E.O. You've got to be careful when creating decent S.E.O. work, you can accidentally make what you think White Hate, into Black Hat and eventually get your domain name taken away from you. Until next time... Get your learn on.