Let them... Get involved!

So for some reason it was difficult for me to wrap my head around what exactly Communal Marketing is. It took Amber to make up some nice examples for me. Thanks, Amber!! Life saverrrr!

So communal marketing is all about getting the public involved and shape your company or current marketing/advertising campaign. I guess I would say that Good Sign is all about the communal marketing. We've basically created a community, the Good Sign Community, take pictures wherever they are with the Good Sign in them. They've made our guerilla marketing campaign happen and have kept it going.

So it seems like communal marketing wont be that much of a challenge for Team Good Sign. But I think that we could try to take it a step further, as usual. How? Instead of the Good Sign Community simply taking pictures with the Good Sign sign, we will start a new campaign, or contest have you, where the people of Good Sign Community start taking pictures with the sign in the most ridiculous places. Kind of like how people started this planking deal in odd places, we would apply that, but with the Good Sign sign.

Crazy right? Except, we would expect even more extreme pictures from our Good Sign kids. Here's to being an extreme... err Good Sign photo taker?? Until next time... Get your learn on.