This is Clearly... a Good Sign.

I've recently become part of Team Good Sign and have actually been appointed (or trusted with) the title "Marketing Director." Good Sign is just now taking off and is pretty new. It was founded by Eric Dennis in 2010 in the attempt to bring communities together, but then Dennis decided to up the antes a bit and wanted to reach out to communities in a time of need. 

Team Good Sign is wanting to get involved and give back a little, we don't just want to be a brand name, we want to make a difference in communities all over the world. Side note: For some odd reason, This is a Good Sign really took off in Brazil, insane. This means we've gone international. Bring. It. On. This is when that whole viral marketing thing would do us reeeaaal nice like (in my Southern accent that doesn't exist). So how am I going to apply experiential marketing to This is a Good Sign? Ohhh the creative juices are flowing.

It's time to get the Good Sign community involved. Yeah, we already have a facebook page. There are 2,223 "likes" and the fans, err... I mean the Good Sign Community, are clearly involved with the page. They're posting pictures, liking statuses, writing on the wall, and commenting on pictures that others post on the Good Sign facebook. The Good Sign Community is clearly getting involved. The website, however, is a different question. We want people to utilize the website more often.... (Right now it's a bit of a mess, and I wouldn't even want to navigate through it.) We also have a Twitter page. I'm not the social profile manager so I don't know how many "followers" there are. Last, but not least, there is a blog that somehow ties into the website (I'll be fixing that later on). Has there been any advertisements? Why of course! Before I became apart of the team they had already taken on guerilla marketing. Interesting to say the least... Our stickers and signs are everywhere! They were even on The Today Show. Check it:

If you ask me... I'd say that's pretty cool. Now, it's just time to actually make things come together and mesh, maybe even throw in a little surprise? Until next time... Get Your Learn On.

The Cloud?

So last Thursday we were talking about this thing called the "Cloud." It's apparently supposed to be the new hard drive of our time... but instead of being tangible (as in being able to throw it at someone or the wall if it isn't working up to your standards) it's up in the thing we like to call the Internet, hanging out so that if our computer crashes we can access it without a problem. Well, I kind of have a problem with it. 


Call me old fashioned, but I don't think that I trust ALL of my precious information to float around somewhere that I don't even know where it's located (Ironic that I keep a blog and a facebook huh?! I'm talking about files here people.). At least I know that when I put something on my external hard drive, I know where it's located. My external is either stuffed somewhere in my purse or in my computer case cover that is somewhere at the bottom of my suitcase (because I'm always traveling somewhere). 


Let's face it. I know big corporations are already transferring all of their data into/onto the "Cloud," but seriously... I could probably call up one of my nerd friends from GT (Georgia Tech) and they could figure out some way to hack into someone's "Cloud." I don't care how "secure" the makers of the Cloud think it is, there is always a way to hack into the system. I'm not the only one who is having second thoughts about this Cloud thing. Technology can do wonders, but it can also cause a great deal of destruction... So, I'll stick to my little external hard drives, just like I'll stick to my paperback books instead of switching to Kindles. What are your thoughts? Until next time... Get your learn on.  

The Little Test Blog

Time to start blogging about Experiential Marketing! Woo fun... Until next time... Get your learn on.