It's been real... it's been fun... But it's time to get on to next quarter! Closer to graduation let's go kids. So since the beginning, our random rants and raves haven't really been random at all. It's been leading up to one thing: Marketing Plan. It's also helped me weed out what will and what won't work for Good Sign. There's been a lot of good ideas out there, but only a few will work for Good Sign.Let's rewind for a hot minute. What have we talked about these past 9 weeks?! No worries. I've got it covered: Experiential Marketing & On-Demand Viewing, Search Engine Optimization, Communal Marketing, Gaming, Mobile Marketing, and last but not least Branded Entertainment. Things I'm throwing away and never looking back at (at least for Good Sign that is) Gaming and possibly Branded Entertainment... not really in the works for us. However, I think we have a pretty good handle on the rest.
The 3 that I'm really going to look into: Experiential Marketing, Communal Marketing, and Mobile Marketing. Mostly because we've basically done it all, but of course things can be drastically improved, except for mobile marketing. We haven't even gotten close to touching mobile marketing. I think it's a good avenue to take with Good Sign.
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Experiential Marketing
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Getting consumers involved with a brand, and having them EXPERIENCE your brand. Basically like guerrilla marketing, which Good Sign is already doing.
We've got a Facebook Page, and are currently working on the website, but we encourage the Good Sign Community to post pictures of good signs, whether it be a beautiful background with someone holding up our Sign, or something that brought someone happiness that day. We're sticking Good Sign stickers everywhere! We want to continue doing that, as well as leaving our signs in random places for people to pick up, read, and pass on the message. It's giving the community a chance to interact with our brand.
Communal Marketing
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It's all about getting the consumers involved with your brand, personally. Good Sign has built a pretty tight-nit community. I like to call them the Good Sign Community. Communal marketing is actually giving your consumers the right to mold and build your campaign or brand. How awesome is that? We're kind of already doing that.
Good Sign will start a campaign built around taking pictures with our Good *Sign* in the most extreme places. It's up to the Good Sign Community to determine what extremes they will go to just for a picture to possibly end up on our homepage of the website, or become the center of our next campaign. Get them involved!
Mobile Marketing
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Good Sign going mobile! It's time to take Good Sign with you, even on your phone.
An application that is downloadable to your smart phone. It will include inspirational quotes from consumers or the Good Sign community, events that Team Good Sign will be involved with, pictures of Team Good Sign, and pictures that are linked from our website all within the app itself.
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This is a Good Sign
This is a Good Sign
Creative Brief
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Who we are
Good Sign is about spreading inspiration and encouragement wherever we go. Our mission is to initiate a movement towards communal harmony and optimism, through the use of visual reminders and personal interactions.
The idea is to place a sticker on anything that creates those warm and fuzzy feelings and share it with the world. One Good Sign may inspire another.
With the use of guerrilla marketing, merchandising and social media, we wish to spread Good Signs throughout the globe.
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Our Objective
We are wanting to expand Good Signs globally, and want to become involved and known within other communities. We cannot rely purely on our current guerilla marketing campaign. It's time to take it a step further.
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Target Audience
Our target audience is a bit broad. Male and female, any age, any ethnicity. Mostly outdoor enthusiasts and festival goers.
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Why Good Sign
We bring a message of hope and encouragement to people when they most need it, not by simply telling them to be positive or optimistic about their given situation. We are providing an inspirational icon to allow them to experience the feeling for themselves and more importantly to spread it to others.
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Why Believe This
The Good Sign Movement is currently spreading all over the world in the form of stickers, articles, word of mouth, merchandise, and organizational endorsements.
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What Personality Do We Want to Convey
Our hope is to show the viewer through experience that they ARE empowered and can have control over their perception of a situation at any given time. Good Signs are a visual reminder to focus more on the good in life.
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Good Sign is about spreading inspiration and encouragement wherever we go. Our mission is to initiate a movement towards communal harmony and optimism, through the use of visual reminders and personal interactions.
The idea is to place a sticker on anything that creates those warm and fuzzy feelings and share it with the world. One Good Sign may inspire another.
With the use of guerrilla marketing, merchandising and social media, we wish to spread Good Signs throughout the globe.
___________________________________________________
Our Objective
We are wanting to expand Good Signs globally, and want to become involved and known within other communities. We cannot rely purely on our current guerilla marketing campaign. It's time to take it a step further.
___________________________________________________
Target Audience
Our target audience is a bit broad. Male and female, any age, any ethnicity. Mostly outdoor enthusiasts and festival goers.
___________________________________________________
Why Good Sign
We bring a message of hope and encouragement to people when they most need it, not by simply telling them to be positive or optimistic about their given situation. We are providing an inspirational icon to allow them to experience the feeling for themselves and more importantly to spread it to others.
___________________________________________________
Why Believe This
The Good Sign Movement is currently spreading all over the world in the form of stickers, articles, word of mouth, merchandise, and organizational endorsements.
___________________________________________________
What Personality Do We Want to Convey
Our hope is to show the viewer through experience that they ARE empowered and can have control over their perception of a situation at any given time. Good Signs are a visual reminder to focus more on the good in life.
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